2 pkg (16 oz each) pound cake mix (I used Betty Crocker)
10 drops food coloring (I used a lot more than that and still couldn't get it any redder than that...I had gel food coloring too which is supposed to be better)
1 cup confectioners' sugar
1/2 tsp vanilla
3-5 tsp 2% milk
Preheat oven according to package directions. Grease 9x5 loaf pan. Prepare one package of cake mix according to package directions, adding food coloring before mixing batter. Transfer to prepared pan. Bake and cool as package directs.